About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our
plant-based, bamboo-based products are highly effective and 100% chemical-free, offering
environmentally conscious solutions without compromising on quality. As a direct-to-consumer
(D2C) brand, we are on a mission to make the world a better place, one home at a time.
KEY RESPONSIBILITIES
1. Key Account Management
- Independently manage Local, Regional and National Key Accounts in the assigned market.
- Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams.
- Develop Joint Business Plans with priority accounts and drive sustainable business growth.
- Ensure timely listing and expansion of the BECO portfolio across relevant stores.
2. Sales & Business Growth
- Deliver monthly, quarterly and annual sales targets for assigned accounts.
- Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store.
- Identify opportunities to increase BECO's share within each account.
- Develop account-wise growth plans and aggressively execute them.
3. In-Store Execution
- Ensure superior availability, visibility and share of shelf across priority stores.
- Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers.
- Regularly visit key stores to monitor execution and identify business opportunities.
- Work closely with merchandising and field teams to achieve best-in-class execution.
4. Commercial & Promotion Management
- Plan account-specific promotions and activations with a clear focus on incremental sales and ROI.
- Manage trade spends, schemes and account investments within agreed budgets.
- Track commercial agreements, claims, deductions and outstanding payments.
- Ensure healthy account-level profitability while delivering growth.
5. Supply Chain & Availability
- Coordinate with distributors, supply chain and account teams to maintain high service levels.
- Track inventory, fill rates and stock availability.
- Minimise Out-of-Stocks (OOS) and ensure adequate inventory during promotions and peak periods.
6. MIS & Business Analytics
- Track Primary Sales, Secondary Sales, Sell-Out, Inventory and Account-wise Performance.
- Review SKU productivity and identify opportunities for assortment optimisation.
- Monitor competition on pricing, promotions, assortment, visibility and new launches.
- Provide regular market intelligence and actionable recommendations.
We are looking for someone who:
- Has 5+ years of sales experience, with significant exposure to Key Accounts / Modern Trade.
- Has independently handled Local, Regional and/or National Retail Chains.
- Understands retail commercials, margins, promotions and category management.
- Has strong relationships and understanding of the retail ecosystem in Chennai, Bengaluru or Hyderabad.
- Is highly execution-oriented and comfortable spending significant time in the market.
- Demonstrates strong negotiation, analytical and relationship-management skills.
- Has a proven track record of delivering aggressive sales targets.
- Brings an ownership mindset, speed and entrepreneurial approach suited to a fast-growing organisation.
WHAT SUCCESS LOOKS LIKE
Grow Accounts. Win Visibility. Drive Offtakes. Build BECO.
The Key Account Executive will be expected to make BECO a high-growth, high-visibility brand across the assigned Key Accounts through superior relationships, sharper commercial execution and relentless focus on consumer offtake.
Locations: Chennai | Bengaluru | Hyderabad
Industry Preference: FMCG | Foods | Beauty