About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our
plant-based, bamboo-based products are highly effective and 100% chemical-free, offering
environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C)
brand, we are on a mission to make the world a better place, one home at a time.
About the Role
We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This
role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated
marketing initiatives across ATL, BTL, and digital platforms.
What You’ll Do
● Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital
channels
● Lead GTM initiatives across social media, influencer marketing, and performance marketing
campaigns
● Work closely with internal teams and external agencies to ensure seamless campaign execution
● Track brand performance, market share, consumer insights, and competitor activities
● Analyze campaign effectiveness and optimize spends to maximize ROI
● Manage brand budgets and marketing investments efficiently
● Support new product launches and brand-building initiatives across channels
What We’re Looking For
● 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands
● Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning
● Analytical mindset with the ability to derive insights from campaign and consumer data
● Excellent stakeholder management and communication skills
● Highly organized, proactive, and execution-focused
● Prior experience in sustainable, lifestyle, or consumer brands is a plus